A revolutionary television pilot, Split the Difference is the purest form of product integration in a television series. A fake advertising agency with real clients, Split the Difference makes the product as big a star as the lead characters.
STD revolves around the insecure, often incompetent and generally insane people who inhabit The Nest, a B-list agency in the world of advertising. While the nest is fictional, the clients are real advertisers such as Fedex, Budweiser and McDonald’s. The audience sees the process from pitch to production and every thing in between. It’s a strange world and it’s populated by an even more bizarre cast of characters, you can’t help but love.
STD was sold to NBC and was the won Best Comedy and Audience Choice Award at the New York Television Festival. It is currently available for development.
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